Insightly vs Nutshell: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Nutshell
8.3(1,150 reviews)
Sales CRM with built-in email marketing, unlimited contacts, and pipeline automation designed for small B2B teams.
Quick Comparison
| Aspect | Insightly | Nutshell |
|---|---|---|
| Best For | Professional services and consulting firms | B2B sales teams of 10-100 people in manufacturing, distribution, or professional services |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $16/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.9/10 | 8.3/10 |
Pros & Cons
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Nutshell
Pros
- Unlimited contacts and storage on every plan — no surprise bills as your database grows
- Built-in email marketing eliminates the need for a separate Mailchimp or Constant Contact subscription
- US-based support team that answers the phone within minutes during business hours
- Free data migration from Salesforce, HubSpot, Pipedrive, or spreadsheets with their onboarding team
- Pipeline setup takes about 30 minutes, not weeks of configuration and consulting
Cons
- Reporting lacks the depth that data-driven sales operations teams need for advanced forecasting
- Mobile app covers basics but misses several features available on desktop
- Limited customization options compared to Salesforce or HubSpot Enterprise tiers
- AI features in Power AI tier feel early-stage compared to competitors like Salesforce Einstein
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Insightly | freemium | Free0 |
| Nutshell | free trial | $16/mo |
Our Verdict
Choose Insightly if...
Professional services and consulting firms
Choose Nutshell if...
B2B sales teams of 10-100 people in manufacturing, distribution, or professional services
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.