Softabase

Insightly vs Thryv: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Insightly logo

Insightly

7.9(890 reviews)

CRM that combines customer relationship management with project management and delivery tracking.

Thryv logo

Thryv

7.3(420 reviews)

All-in-one business platform for local and service businesses with CRM, scheduling, payments, and marketing.

Quick Comparison

AspectInsightlyThryv
Best ForProfessional services and consulting firmsLocal service businesses (plumbers, electricians, landscapers, cleaners)
Pricing ModelFreemiumSubscription
Starting PriceFree$199/mo
Deploymentcloudcloud
PlatformsWEB, IOS, ANDROIDWEB, IOS, ANDROID
Rating7.9/107.3/10

Pros & Cons

Insightly

Pros

  • Unique CRM + project management combination
  • Deal-to-project conversion streamlines handoffs
  • Good relationship linking and mapping
  • Solid Google Workspace integration

Cons

  • CRM features less advanced than dedicated CRM tools
  • Project management less robust than dedicated PM tools
  • Interface feels dated compared to newer competitors
  • Mobile app needs improvement

Thryv

Pros

  • Purpose-built for local/service businesses β€” every feature makes sense for the audience
  • Replaces 5-8 separate tools (scheduling, payments, social, reputation, CRM)
  • Reputation management aggregates reviews from Google, Yelp, and Facebook
  • Unlimited users on all plans β€” no per-seat pricing surprises
  • Strong onboarding support with dedicated business advisors

Cons

  • CRM is basic β€” no visual pipeline, deal forecasting, or sales automation
  • Starting at $199/month is expensive for very small businesses
  • Long-term contracts (12-18 months) make it hard to test without commitment
  • Interface feels cluttered with so many features packed together
  • Not suitable for B2B companies or complex sales cycles

Pricing Comparison

ProductPricing ModelStarting Price
InsightlyfreemiumFree0
Thryvsubscription$199/mo

Our Verdict

Choose Insightly if...

Professional services and consulting firms

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Choose Thryv if...

Local service businesses (plumbers, electricians, landscapers, cleaners)

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Still Not Sure?

Explore more alternatives or read in-depth reviews to make your decision.