Nutshell vs Insightly: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Nutshell
8.3(1,150 reviews)
Sales CRM with built-in email marketing, unlimited contacts, and pipeline automation designed for small B2B teams.
Insightly
CRM that combines customer relationship management with project management and delivery tracking.
Quick Comparison
| Aspect | Nutshell | Insightly |
|---|---|---|
| Best For | B2B sales teams of 10-100 people in manufacturing, distribution, or professional services | Professional services and consulting firms |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $16/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.3/10 | 7.9/10 |
Pros & Cons
Nutshell
Pros
- Unlimited contacts and storage on every plan — no surprise bills as your database grows
- Built-in email marketing eliminates the need for a separate Mailchimp or Constant Contact subscription
- US-based support team that answers the phone within minutes during business hours
- Free data migration from Salesforce, HubSpot, Pipedrive, or spreadsheets with their onboarding team
- Pipeline setup takes about 30 minutes, not weeks of configuration and consulting
Cons
- Reporting lacks the depth that data-driven sales operations teams need for advanced forecasting
- Mobile app covers basics but misses several features available on desktop
- Limited customization options compared to Salesforce or HubSpot Enterprise tiers
- AI features in Power AI tier feel early-stage compared to competitors like Salesforce Einstein
Insightly
Pros
- Unique CRM + project management combination
- Deal-to-project conversion streamlines handoffs
- Good relationship linking and mapping
- Solid Google Workspace integration
Cons
- CRM features less advanced than dedicated CRM tools
- Project management less robust than dedicated PM tools
- Interface feels dated compared to newer competitors
- Mobile app needs improvement
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Nutshell | free trial | $16/mo |
| Insightly | freemium | Free0 |
Our Verdict
Choose Nutshell if...
B2B sales teams of 10-100 people in manufacturing, distribution, or professional services
Choose Insightly if...
Professional services and consulting firms
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.