SharpSpring vs Insightly: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

SharpSpring

7.3(560 reviews)

Marketing automation platform with built-in CRM, now part of Constant Contact. Agency-friendly pricing and features.

7.9(890 reviews)

CRM that combines customer relationship management with project management and delivery tracking.

Aspect	SharpSpring	Insightly
Best For	Digital marketing agencies managing campaigns for 10-50 clients simultaneously	Professional services and consulting firms
Pricing Model	Subscription	Freemium
Starting Price	$449/mo	Free
Deployment	cloud	cloud
Platforms	WEB	WEB, IOS, ANDROID
Rating	7.3/10	7.9/10

Unlimited users on all plans — pay by contacts, not seats, saving agencies thousands monthly
Behavioral tracking shows every page visit, email open, and form fill in a visual timeline
White-label capabilities let agencies rebrand the entire platform for client-facing use
Marketing automation workflows rival HubSpot at roughly half the price point
Built-in CRM means no need to buy and integrate a separate sales tool

Starting price of $449/month is too high for most small businesses and solopreneurs
Post-acquisition by Constant Contact creates uncertainty about long-term product direction
CRM functionality is secondary to marketing — sales teams needing deep CRM features may feel limited
Landing page templates feel dated compared to Unbounce or Leadpages
Reporting customization requires learning a query-based system that isn't intuitive
No free plan or low-cost entry point for businesses testing marketing automation