Pricing
subscription
Best For
Digital marketing agencies managing campaigns for 10-50 clients simultaneously
Rating
7.3/10
Last Updated
Mar 2026
TL;DR
SharpSpring was the marketing automation platform that agencies actually could afford before Constant Contact acquired it in 2021. The CRM is built around behavioral tracking — you see every page visit, email open, and form fill before ever picking up the phone. At $449/month for unlimited users, it's a fraction of HubSpot or Marketo for similar functionality.
What is SharpSpring?
Marketing Automation That Doesn't Require a Six-Figure Budget
SharpSpring entered the marketing automation space in 2012 targeting an underserved market: agencies and mid-size businesses who couldn't justify HubSpot's $800-3,600/month pricing. The platform delivered 80% of HubSpot's marketing automation at 40% of the price. Constant Contact acquired SharpSpring in 2021, rebranding it as "Lead Gen & CRM," but the core product remains largely the same.
Behavioral Tracking Changes How You Sell
The real power isn't the CRM itself — it's the behavioral data feeding into it. Every website visit gets tracked. Every email open. Every landing page interaction. By the time a sales rep calls a lead, they already know which product pages the person spent 12 minutes reading. That context changes conversations completely. The "Life of the Lead" timeline makes it visual and immediate.
Agency-Friendly by Design
SharpSpring was built for agencies to resell to clients, and that DNA shows. White-label the entire platform with your agency's branding. Manage multiple client accounts from one dashboard. The rebrandable reports let agencies present results without mentioning SharpSpring at all. Few marketing platforms offer this level of agency customization without enterprise pricing.
The Post-Acquisition Reality
Since the Constant Contact acquisition, there's uncertainty about SharpSpring's future roadmap. Some features have been merged, others remain separate. New customers sign up through Constant Contact's website now, which can be confusing. The platform still works well, but the long-term vision isn't as clear as it was when SharpSpring was independent. Pricing has also shifted — check current rates on their site.
Pros and Cons
Pros
- Unlimited users on all plans — pay by contacts, not seats, saving agencies thousands monthly
- Behavioral tracking shows every page visit, email open, and form fill in a visual timeline
- White-label capabilities let agencies rebrand the entire platform for client-facing use
- Marketing automation workflows rival HubSpot at roughly half the price point
- Built-in CRM means no need to buy and integrate a separate sales tool
Cons
- Starting price of $449/month is too high for most small businesses and solopreneurs
- Post-acquisition by Constant Contact creates uncertainty about long-term product direction
- CRM functionality is secondary to marketing — sales teams needing deep CRM features may feel limited
- Landing page templates feel dated compared to Unbounce or Leadpages
- Reporting customization requires learning a query-based system that isn't intuitive
- No free plan or low-cost entry point for businesses testing marketing automation
SharpSpring Pricing
1,000 Contacts
- Unlimited users
- Marketing automation
- CRM & sales tools
- Email marketing
- Landing page builder
- Behavioral tracking
- Social media management
10,000 Contacts
- All standard features
- Up to 10,000 contacts
- Unlimited users
- Priority support
- Advanced analytics
- Custom reporting
20,000+ Contacts
- All standard features
- 20,000+ contacts
- Unlimited users
- Dedicated account manager
- Custom onboarding
- Agency tools
Pricing last verified: March 22, 2026
Who is SharpSpring Best For?
- Digital marketing agencies managing campaigns for 10-50 clients simultaneously
- Mid-size B2B companies with 1,000-20,000 contacts needing marketing automation and CRM together
- Agencies that want to white-label a marketing platform and resell it under their own brand
- Marketing teams migrating from HubSpot who want similar functionality at lower cost
Technical Details
The Bottom Line
SharpSpring scores 7.3/10. It stands out for unlimited users on all plans — pay by contacts, not seats, saving agencies thousands monthly. Best suited for digital marketing agencies managing campaigns for 10-50 clients simultaneously. Keep in mind that starting price of $449/month is too high for most small businesses and solopreneurs.
Frequently Asked Questions
Based on editorial analysis
