tawk.to vs HubSpot Chat: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

tawk.to

7.4(5,200 reviews)

Completely free live chat software with unlimited agents, chat history, and a ticketing system used by over 6 million websites worldwide.

7.6(8,900 reviews)

Free live chat built into HubSpot CRM with chatbot builder, meeting scheduler, and automatic contact creation for sales and support teams.

Aspect	tawk.to	HubSpot Chat
Best For	Startups and small businesses that need live chat functionality without any budget	B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost
Pricing Model	Freemium	Freemium
Starting Price	Free	Free
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID, WINDOWS, MAC	WEB, IOS, ANDROID
Rating	7.4/10	7.6/10

Genuinely 100% free for unlimited agents, chat history, and websites — no credit card required
Real-time visitor monitoring shows who is on your site, what page they view, and their geographic location
Ticketing system included free handles conversations that extend beyond a single chat session
Mobile apps for iOS and Android let agents respond from anywhere without being at a desktop
Searchable chat history retained forever gives you a complete record of every customer conversation

Interface design is dated and cluttered compared to modern competitors like Intercom or Crisp
AI chatbot capabilities are basic — nowhere near the sophistication of Intercom Fin or Zendesk AI
Removing the tawk.to branding costs $29/month which undermines the free value proposition
Widget loading speed is slightly slower than premium alternatives which can affect page performance
Limited integrations with CRM and helpdesk tools compared to paid live chat platforms

Free chat that automatically creates and updates CRM contacts — no manual data entry between chat and CRM
Chatbot builder with drag-and-drop lead qualification and calendar meeting booking works without code
Full CRM context during chat shows company info, deal stage, previous interactions, and marketing activity
Massive ecosystem of 1,500+ integrations through the HubSpot marketplace extends chat capabilities
Setup takes under 10 minutes for existing HubSpot users with zero technical knowledge required

Not a dedicated support tool — no ticketing, no SLAs, no omnichannel messaging in the free plan
Conversation routing is basic with only round-robin or manual assignment on free and Starter plans
HubSpot branding on the widget requires a paid subscription to remove
Widget customization is limited compared to Intercom or LiveChat
High-volume support operations (100+ daily conversations) will outgrow chat features quickly

Product	Pricing Model	Starting Price
tawk.to	freemium	Free0
HubSpot Chat	freemium	Free0

Choose tawk.to if...

Startups and small businesses that need live chat functionality without any budget

Choose HubSpot Chat if...

B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost

Explore more alternatives or read in-depth reviews to make your decision.