Thryv vs Agile CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Thryv
All-in-one business platform for local and service businesses with CRM, scheduling, payments, and marketing.
Agile CRM
All-in-one CRM combining sales, marketing automation, and customer service tools at aggressive price points.
Quick Comparison
| Aspect | Thryv | Agile CRM |
|---|---|---|
| Best For | Local service businesses (plumbers, electricians, landscapers, cleaners) | Bootstrapped startups needing an all-in-one platform on a tight budget |
| Pricing Model | Subscription | Freemium |
| Starting Price | $199/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.3/10 | 7.5/10 |
Pros & Cons
Thryv
Pros
- Purpose-built for local/service businesses — every feature makes sense for the audience
- Replaces 5-8 separate tools (scheduling, payments, social, reputation, CRM)
- Reputation management aggregates reviews from Google, Yelp, and Facebook
- Unlimited users on all plans — no per-seat pricing surprises
- Strong onboarding support with dedicated business advisors
Cons
- CRM is basic — no visual pipeline, deal forecasting, or sales automation
- Starting at $199/month is expensive for very small businesses
- Long-term contracts (12-18 months) make it hard to test without commitment
- Interface feels cluttered with so many features packed together
- Not suitable for B2B companies or complex sales cycles
Agile CRM
Pros
- Free plan supports 10 users — one of the most generous in the market
- Marketing automation, sales CRM, and helpdesk in a single platform
- Built-in telephony for calling directly from the CRM
- Landing page builder included even in lower tiers
- Social media monitoring across major platforms
Cons
- User interface feels outdated and sluggish
- Bug reports are common — email sync and automation triggers can misfire
- Customer support response times stretch to 48 hours on lower plans
- Paid plans require a 2-year contract commitment
- Limited third-party integrations compared to competitors
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Thryv | subscription | $199/mo |
| Agile CRM | freemium | Free0 |
Our Verdict
Choose Thryv if...
Local service businesses (plumbers, electricians, landscapers, cleaners)
Choose Agile CRM if...
Bootstrapped startups needing an all-in-one platform on a tight budget
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.