Thryv vs Bigin by Zoho CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Thryv
All-in-one business platform for local and service businesses with CRM, scheduling, payments, and marketing.
Bigin by Zoho CRM
8.0(450 reviews)
Lightweight CRM from Zoho designed for small businesses that find full CRM platforms too complex.
Quick Comparison
| Aspect | Thryv | Bigin by Zoho CRM |
|---|---|---|
| Best For | Local service businesses (plumbers, electricians, landscapers, cleaners) | Micro-businesses and solopreneurs needing their first CRM under $10/month |
| Pricing Model | Subscription | Freemium |
| Starting Price | $199/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.3/10 | 8.0/10 |
Pros & Cons
Thryv
Pros
- Purpose-built for local/service businesses — every feature makes sense for the audience
- Replaces 5-8 separate tools (scheduling, payments, social, reputation, CRM)
- Reputation management aggregates reviews from Google, Yelp, and Facebook
- Unlimited users on all plans — no per-seat pricing surprises
- Strong onboarding support with dedicated business advisors
Cons
- CRM is basic — no visual pipeline, deal forecasting, or sales automation
- Starting at $199/month is expensive for very small businesses
- Long-term contracts (12-18 months) make it hard to test without commitment
- Interface feels cluttered with so many features packed together
- Not suitable for B2B companies or complex sales cycles
Bigin by Zoho CRM
Pros
- Incredibly affordable at $7/user/month for the Express plan
- Setup takes under 30 minutes with minimal learning curve
- Clean mobile app with built-in dialer and business card scanner
- One-click migration path to full Zoho CRM when you outgrow it
- Connected pipelines let you manage sales, onboarding, and support together
Cons
- No advanced reporting or custom analytics dashboards
- Automation limited to basic rules without complex workflow branching
- No custom modules - you work with what Bigin provides
- Free plan restricted to just 1 user and 500 contacts
- Teams over 15-20 people will likely outgrow it within a year
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Thryv | subscription | $199/mo |
| Bigin by Zoho CRM | freemium | Free0 |
Our Verdict
Choose Thryv if...
Local service businesses (plumbers, electricians, landscapers, cleaners)
Choose Bigin by Zoho CRM if...
Micro-businesses and solopreneurs needing their first CRM under $10/month
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.