Thryv vs Zoho CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Thryv
All-in-one business platform for local and service businesses with CRM, scheduling, payments, and marketing.
Zoho CRM
8.3(2,100 reviews)
Affordable CRM with extensive features for sales automation, analytics, and multichannel communication.
Quick Comparison
| Aspect | Thryv | Zoho CRM |
|---|---|---|
| Best For | Local service businesses (plumbers, electricians, landscapers, cleaners) | Small businesses wanting enterprise features at SMB prices |
| Pricing Model | Subscription | Freemium |
| Starting Price | $199/mo | Free |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.3/10 | 8.3/10 |
Pros & Cons
Thryv
Pros
- Purpose-built for local/service businesses — every feature makes sense for the audience
- Replaces 5-8 separate tools (scheduling, payments, social, reputation, CRM)
- Reputation management aggregates reviews from Google, Yelp, and Facebook
- Unlimited users on all plans — no per-seat pricing surprises
- Strong onboarding support with dedicated business advisors
Cons
- CRM is basic — no visual pipeline, deal forecasting, or sales automation
- Starting at $199/month is expensive for very small businesses
- Long-term contracts (12-18 months) make it hard to test without commitment
- Interface feels cluttered with so many features packed together
- Not suitable for B2B companies or complex sales cycles
Zoho CRM
Pros
- Exceptional value for the price point
- AI features (Zia) included in higher tiers
- Massive ecosystem of 40+ integrated Zoho apps
- Highly customizable without coding knowledge
Cons
- Interface feels dated and can be overwhelming
- Customer support quality varies significantly
- Some advanced features are buried in menus
- Mobile app lacks some desktop functionality
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Thryv | subscription | $199/mo |
| Zoho CRM | freemium | Free0 |
Our Verdict
Choose Thryv if...
You need Local service businesses (plumbers, electricians, landscapers, cleaners) and prefer subscription pricing.
Choose Zoho CRM if...
You need Small businesses wanting enterprise features at SMB prices and prefer freemium pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.