Striven

The All-in-One Promise That Actually Works

Striven — formerly known as iCoordinator — has been quietly building an all-in-one business platform since 2008. Based in Lumberton, New Jersey, the team has spent over 15 years refining a system that genuinely covers finance, CRM, project management, HR, and inventory under one roof. Most "all-in-one" tools cut corners somewhere. Striven is one of the few that doesn't embarrass itself in any category.

Financial Management

The accounting module handles general ledger, accounts payable, accounts receivable, bank reconciliation, and financial reporting. It's not QuickBooks-level for a dedicated accountant, but it covers 90% of what SMBs need. Automated billing and recurring invoices save hours every month. The cash flow forecasting tool is surprisingly capable for a non-specialist product.

CRM and Sales Pipeline

Lead tracking, opportunity management, email integration, and quote generation are all built in. You can track a lead from first contact through signed contract without switching apps. The pipeline visualization is clean. Won't replace Salesforce for a 200-person sales team, but for 5-30 reps? It handles the job without the $150/user price tag.

Project Management and HR

Task boards, Gantt charts, time tracking, and resource allocation cover project work. The HR module manages employee onboarding, PTO requests, document storage, and basic payroll integration. Neither module would win a head-to-head against dedicated tools like Asana or BambooHR, but having them integrated with your financials eliminates data silos.

What's the Catch?

Depth. Every module works, but power users in any single area will hit limits. The reporting engine is decent but not Tableau. The CRM works but lacks advanced automation. Inventory management handles basics but won't satisfy complex warehouse operations. Striven is built for businesses where "good enough everywhere" beats "perfect in one place but disconnected from everything else."