Influencity

Finding the Right Influencers, Not Just the Biggest

Influencity's search engine covers over 200 million profiles across Instagram, YouTube, TikTok, and Twitch. But the real value isn't the database size — it's the filtering. You can search by audience location, age range, gender split, interests, brand affinity, and engagement rate. Want a fitness influencer in Madrid with 80% Spanish-speaking followers aged 25-34? That query takes about 15 seconds.

Fake Follower Detection

This feature alone saves money. Influencity's AI scores each influencer's audience quality, flagging accounts with suspicious follower patterns. Before you pay someone with 500K followers, you'll see that 40% of those followers are bots. The fraud detection uses pattern analysis across posting frequency, engagement ratios, and follower growth curves.

Campaign Management End to End

The workflow covers everything from initial outreach to final reporting. Create campaign briefs, track influencer responses, manage contracts, monitor content as it goes live, and measure performance against your KPIs. The IRM (Influencer Relationship Management) module acts like a CRM for your influencer contacts, tracking past campaigns, rates, and performance history.

Where It Falls Short

The UI takes some getting used to. It's functional but not intuitive for first-time users. Reporting exports are PDF-only on lower plans, which frustrates data-heavy teams. And while the €168/mo starting price is competitive, the Professional plan at €698/mo is where most agencies land once they need serious campaign management features.