Pricing
freemium
Best For
Shopify stores wanting popups and email in one tool
Rating
7.8/10
Last Updated
Mar 2026
TL;DR
Privy started as a popup tool and grew into a full email and SMS marketing platform for e-commerce. The free plan covers up to 100 contacts, which is enough to test drive it. Where Privy really shines is Shopify integration — it's one of the top-rated apps in the Shopify App Store with over 25,000 reviews.
What is Privy?
Popups That Actually Convert
Privy built its reputation on exit-intent popups, spin-to-win wheels, and banner bars. These aren't the annoying popups from 2010. They trigger based on scroll depth, time on page, cart value, and exit intent. The average conversion rate for Privy popups sits around 3.8%, which beats most competitors. You can A/B test designs, offers, and timing without touching code.
Email and SMS in One Place
The email editor is straightforward. Drag-and-drop builder, pre-built templates for e-commerce (welcome series, abandoned cart, win-back), and automated product recommendations based on purchase history. SMS got added in 2021 and supports both promotional blasts and automated text sequences. Sending a cart abandonment text 30 minutes after someone leaves? That drives real revenue.
Shopify-First Approach
Privy syncs with your Shopify store in under two minutes. Products, collections, purchase data, and coupon codes flow automatically. The Shopify integration is deeper than most email tools — you can embed signup forms into your theme, trigger flows based on specific product purchases, and track revenue back to individual campaigns.
Where Privy Hits Its Limits
Once you pass 3,000 contacts, you're looking at $45-75/mo, and it adds up fast. The email template library is smaller than Klaviyo's. Reporting exists but won't blow you away. And if you're not on Shopify, Privy feels clunkier — the WooCommerce and BigCommerce integrations aren't nearly as polished.
Pros and Cons
Pros
- Popups convert at 3.8% on average, higher than most competitors
- Shopify integration is one of the deepest available, syncs in under 2 minutes
- Free plan lets you test popups and basic email with no commitment
- Combined email, SMS, and popups mean fewer tools to juggle
- A/B testing works for both popups and email campaigns
Cons
- Pricing climbs fast once you exceed 3,000 contacts
- Email template library is smaller than Klaviyo or Mailchimp
- Analytics and reporting are basic compared to dedicated email platforms
- WooCommerce and BigCommerce integrations feel like afterthoughts
- SMS marketing only available in the US and Canada
Privy Pricing
Free
- Up to 100 mailable contacts
- Unlimited popups
- Basic email campaigns
- Shopify integration
- Email support
Starter
- Up to 1,500 mailable contacts
- Unlimited popups
- Email campaigns
- Cart abandonment emails
- Basic automation
Growth
- Up to 3,000 mailable contacts
- SMS marketing
- Advanced automation
- A/B testing
- Priority email support
Conversion Only
- Up to 10,000 mailable contacts
- All popups and conversion tools
- Advanced targeting
- Phone and chat support
- Custom branding removal
Pricing last verified: March 22, 2026
Who is Privy Best For?
- Shopify stores wanting popups and email in one tool
- Small e-commerce brands starting their first email list
- DTC businesses looking for affordable cart abandonment recovery
- Online stores doing under $1M/year that need simple conversion tools
Technical Details
The Bottom Line
Privy scores 7.8/10. It stands out for popups convert at 3.8% on average, higher than most competitors. Best suited for shopify stores wanting popups and email in one tool. Keep in mind that pricing climbs fast once you exceed 3,000 contacts. There is a free plan to get started.
Frequently Asked Questions
Based on editorial analysis
