Pricing
subscription
Best For
Real estate teams with 5-50 agents wanting done-for-you lead generation
Rating
7.8/10
Last Updated
Mar 2026
TL;DR
BoomTown is the real estate platform that teams buy when they want leads AND the system to work them. The IDX sites look great, the PPC management actually delivers quality leads, and the CRM's automated follow-up catches prospects other agents miss. It's pricey — $1,000+/month minimum — but teams doing $2M+ in GCI often see 5-8x ROI within 18 months.
What is BoomTown?
Lead Gen Meets CRM
BoomTown isn't just a CRM. It's a lead generation engine with a CRM bolted on. Founded in 2006 in Charleston, SC, they've grown to serve over 10,000 real estate teams. The platform combines IDX-powered consumer websites with Google/Facebook ad management and a CRM that automates follow-up sequences.
What Actually Works
The lead quality stands out. BoomTown's ad team manages your PPC campaigns with real estate expertise — they know which keywords convert buyers vs. tire-kickers. The Success Assurance program even follows up with leads via their internal team before routing warm prospects to your agents. Their AI assistant "BoomTown NOW" handles initial text conversations and books appointments.
The Pricing Reality
Let's be direct. Launch starts around $1,000/month, Grow runs $1,300-$1,500/month, and Advance is $1,500+. That includes ad spend management but not the ad budget itself. You're looking at $2,000-$4,000+/month total. It's not for solo agents unless you're already doing serious volume.
Where Teams See Results
Top-performing BoomTown teams report 3-5 closings per month attributable to the platform. The pipeline management is strong — you can see exactly which leads need attention, who's been contacted, and what's falling through the cracks. The reporting dashboard shows real ROI numbers, not vanity metrics.
Pros and Cons
Pros
- PPC lead generation managed by real estate ad specialists — not a DIY black box
- Success Assurance program pre-qualifies leads before sending them to agents
- IDX websites convert well with neighborhood-level search and saved search alerts
- BoomTown NOW AI handles initial text conversations, saving agents 10+ hours/week
- Pipeline reporting shows actual ROI per lead source, not just vanity traffic numbers
Cons
- Minimum $1,000/month makes it inaccessible for solo agents and small teams
- Ad budget is separate — realistically you need $1,500+/month on top of the platform fee
- You don't own your IDX website — leaving BoomTown means starting from scratch
- Long-term contracts (typically 12 months) with limited early termination options
- Lead quality varies significantly by market — works better in suburbs than luxury urban
BoomTown Pricing
Launch
- IDX website
- CRM with lead routing
- Automated follow-up
- PPC ad management
- Basic reporting
- Mobile app
Grow
- Everything in Launch
- Success Assurance lead qualify
- Advanced lead routing
- Team accountability tools
- Enhanced reporting
- Priority support
Advance
- Everything in Grow
- BoomTown NOW AI assistant
- Custom ad landing pages
- Advanced pipeline analytics
- Dedicated success manager
- API access
Pricing last verified: March 26, 2026
Who is BoomTown Best For?
- Real estate teams with 5-50 agents wanting done-for-you lead generation
- Brokerages spending $3,000+/month on digital advertising
- Teams in suburban markets with high search volume
- Agents focused on buyer leads from Google and Facebook
Technical Details
The Bottom Line
BoomTown scores 7.8/10. It stands out for ppc lead generation managed by real estate ad specialists — not a diy black box. Best suited for real estate teams with 5-50 agents wanting done-for-you lead generation. Keep in mind that minimum $1,000/month makes it inaccessible for solo agents and small teams.
Frequently Asked Questions
Based on editorial analysis