Act! CRM vs HubSpot CRM: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Act! CRM
Legacy CRM with 35+ years of history offering desktop and cloud options for small business contact management.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Quick Comparison
| Aspect | Act! CRM | HubSpot CRM |
|---|---|---|
| Best For | Small businesses needing reliable contact management for 2-10 users | Small businesses starting with CRM |
| Pricing Model | Free Trial | Freemium |
| Starting Price | $30/mo | Free |
| Deployment | cloud, on premise | cloud |
| Platforms | WEB, WINDOWS, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 7.0/10 | 8.5/10 |
Pros & Cons
Act! CRM
Pros
- 35+ years of proven contact management expertise
- Desktop version provides offline access and local data control
- Built-in marketing automation saves on separate tools
- Strong activity tracking with 14-day interaction history
- One-time purchase option available for desktop version
Cons
- Interface looks and feels dated compared to modern CRMs
- Mobile apps are limited and lack feature parity
- Third-party integrations require Zapier or workarounds
- Reporting capabilities are basic without add-ons
- Marketing automation feels bolted on rather than native
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Act! CRM | free trial | $30/mo |
| HubSpot CRM | freemium | Free0 |
Our Verdict
Choose Act! CRM if...
You need Small businesses needing reliable contact management for 2-10 users and prefer free trial pricing.
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.