Softabase

Drip vs Constant Contact: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

Drip logo

Drip

8.1(680 reviews)

E-commerce email marketing and automation platform with revenue attribution and advanced segmentation.

Constant Contact logo

Constant Contact

7.8(3,200 reviews)

Email marketing platform with event management and social media tools for small businesses.

Quick Comparison

AspectDripConstant Contact
Best ForE-commerce stores on Shopify or WooCommerce needing revenue trackingLocal businesses and nonprofits
Pricing ModelSubscriptionSubscription
Starting Price$39/mo$12/mo
Deploymentcloudcloud
PlatformsWEBWEB, IOS, ANDROID
Rating8.1/107.8/10

Pros & Cons

Drip

Pros

  • Revenue attribution tracks exactly which emails drive sales
  • Deep native integrations with Shopify, WooCommerce, and BigCommerce
  • Visual workflow builder handles complex automation sequences easily
  • Behavior-based segmentation uses actual purchase and browsing data
  • Unlimited users on all plans, no per-seat charges

Cons

  • Pricing scales steeply once you pass 5,000 contacts
  • Template library is noticeably smaller than competitors like Mailchimp
  • Landing page builder feels underdeveloped compared to dedicated tools
  • Not a good fit for non-e-commerce businesses
  • SMS marketing only available in the US currently

Constant Contact

Pros

  • Reliable platform with decades of experience
  • Strong event marketing features
  • Phone support available (rare among competitors)
  • Good deliverability and templates

Cons

  • Interface feels dated compared to newer tools
  • Automation less sophisticated than competitors
  • Pricing higher than some alternatives
  • Innovation slower than competitors

Pricing Comparison

ProductPricing ModelStarting Price
Dripsubscription$39/mo
Constant Contactsubscription$12/mo

Our Verdict

Choose Drip if...

You need E-commerce stores on Shopify or WooCommerce needing revenue tracking and prefer subscription pricing.

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Choose Constant Contact if...

You need Local businesses and nonprofits and prefer subscription pricing.

Learn More

Still Not Sure?

Explore more alternatives or read in-depth reviews to make your decision.