Drip

Built for E-commerce, Not Everyone Else

Drip doesn't try to be everything to everyone. It targets online stores running on Shopify, WooCommerce, BigCommerce, and similar platforms. The Shopify integration alone pulls in purchase history, browsing behavior, and cart data automatically. That level of data sync means your segmentation is based on what people actually buy, not just what they click.

Revenue Attribution That Actually Works

Here's what separates Drip from generic email tools. Every email, every automation, every campaign gets tied to actual revenue. You can see that your abandoned cart sequence generated $4,200 last month, or that your post-purchase series drove 340 repeat orders. Why would you use a tool that can't show you this?

Visual Workflow Builder

The automation builder uses a drag-and-drop canvas. Set up triggers based on purchases, page visits, tags, or custom events. Split paths let you A/B test entire automation sequences, not just subject lines. Pre-built playbooks for welcome series, abandoned carts, and win-back campaigns save setup time.

Where Drip Falls Short

Pricing scales with contact count and gets expensive fast. At 10,000 contacts you're paying $154/mo. The template library is smaller than Mailchimp's. Landing page functionality is basic. If you need a tool for non-e-commerce use cases, Drip feels overbuilt and overpriced.