Drip vs Sprout Social: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
Drip
8.1(680 reviews)
E-commerce email marketing and automation platform with revenue attribution and advanced segmentation.
Sprout Social
8.7(2,400 reviews)
Enterprise social media management with advanced analytics, social listening, and team collaboration tools.
Quick Comparison
| Aspect | Drip | Sprout Social |
|---|---|---|
| Best For | E-commerce stores on Shopify or WooCommerce needing revenue tracking | Enterprise marketing teams tracking social ROI |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/mo | $249/mo |
| Deployment | cloud | cloud |
| Platforms | WEB | WEB, IOS, ANDROID |
| Rating | 8.1/10 | 8.7/10 |
Pros & Cons
Drip
Pros
- Revenue attribution tracks exactly which emails drive sales
- Deep native integrations with Shopify, WooCommerce, and BigCommerce
- Visual workflow builder handles complex automation sequences easily
- Behavior-based segmentation uses actual purchase and browsing data
- Unlimited users on all plans, no per-seat charges
Cons
- Pricing scales steeply once you pass 5,000 contacts
- Template library is noticeably smaller than competitors like Mailchimp
- Landing page builder feels underdeveloped compared to dedicated tools
- Not a good fit for non-e-commerce businesses
- SMS marketing only available in the US currently
Sprout Social
Pros
- Best-in-class analytics and reporting in social media tools
- Social listening tracks conversations across the entire web
- Clean, polished interface that teams actually enjoy using
- Competitor benchmarking built into the platform
- Approval workflows help maintain brand consistency
Cons
- Starting price of $249/user is steep for small teams
- Social listening only available on the Advanced plan
- Learning curve for the more advanced features
- Limited customization of the scheduling interface
- No built-in email marketing or CRM features
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| Drip | subscription | $39/mo |
| Sprout Social | subscription | $249/mo |
Our Verdict
Choose Drip if...
You need E-commerce stores on Shopify or WooCommerce needing revenue tracking and prefer subscription pricing.
Choose Sprout Social if...
You need Enterprise marketing teams tracking social ROI and prefer subscription pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.