HubSpot CRM vs Kommo: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
HubSpot CRM
8.5(1,250 reviews)
Free CRM software with powerful features for sales, marketing, and customer service teams.
Kommo
Messenger-based CRM for sales teams that sell through WhatsApp, Instagram, and Facebook Messenger.
Quick Comparison
| Aspect | HubSpot CRM | Kommo |
|---|---|---|
| Best For | Small businesses starting with CRM | Sales teams that close deals through WhatsApp and social messaging |
| Pricing Model | Freemium | Free Trial |
| Starting Price | Free | $15/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.5/10 | 7.9/10 |
Pros & Cons
HubSpot CRM
Pros
- Generous free tier with core CRM features
- Intuitive and easy to learn interface
- Seamless integration with HubSpot marketing tools
- Excellent documentation and support resources
Cons
- Advanced features require expensive upgrades
- Per-user pricing can add up quickly
- Limited customization on lower tiers
Kommo
Pros
- Best-in-class WhatsApp, Instagram, and Messenger integration
- Unified inbox for all messaging channels tied to CRM pipeline
- No-code Salesbot builder for automated lead qualification
- Clean, intuitive interface that sales reps actually enjoy using
- Strong presence and support in Latin America and APAC markets
Cons
- Traditional CRM features (email, reporting) are basic
- Limited custom objects and field types
- No free plan - only a 14-day trial
- Reporting is shallow compared to full-featured CRMs
- Less useful for businesses that sell primarily through email or phone
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| HubSpot CRM | freemium | Free0 |
| Kommo | free trial | $15/mo |
Our Verdict
Choose HubSpot CRM if...
You need Small businesses starting with CRM and prefer freemium pricing.
Choose Kommo if...
You need Sales teams that close deals through WhatsApp and social messaging and prefer free trial pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.