Google Analytics 4 Pricing 2026: Plans, Costs & Hidden Fees
Complete pricing breakdown to help you choose the right plan
Starting at
$0/mo
Plans available
2
Pricing model
freemium
Pricing last verified: February 3, 2026
Google Analytics 4 Pricing Plans
Most Popular
Free
$0/month
- Unlimited properties
- Cross-platform tracking
- Event-based measurement
- Exploration reports
- AI-powered insights
- BigQuery export (up to 10M rows/month)
Analytics 360
Contact Sales
- Everything in Free
- No data sampling
- Advanced audiences
- SLA guarantee
- Dedicated support
- Enhanced BigQuery limits
Hidden Costs to Consider
Implementation & Setup
Many enterprise software solutions charge implementation fees ranging from a few hundred to thousands of dollars. Ask about setup costs before committing.
Training & Onboarding
Training sessions, dedicated onboarding, and certification programs may incur additional costs beyond the subscription fee.
Integrations & Add-ons
Premium integrations, API access, or additional modules may require separate licenses or higher-tier plans.
Overage Charges
Exceeding user limits, storage caps, or API call quotas can result in unexpected charges. Understand your limits before signing up.
How Google Analytics 4 Pricing Compares
| Software | Starting Price | Pricing Model | Rating | |
|---|---|---|---|---|
| Google Analytics 4 | $0/mo | freemium | 7.6/10 | Current |
| Google Ads | Contact Sales | subscription | 8.1/10 | |
| Mailchimp | $0/mo | freemium | 8.0/10 | |
| Semrush | $129.95/mo | subscription | 8.9/10 |
Google Analytics 4 Pricing FAQ
Ready to get started with Google Analytics 4?
Visit their website to start your free trial or request a demo.