QuickBooks Online

The Small Business Standard

QuickBooks Online is to small business accounting what Microsoft Office is to productivity software - the default choice that most people know. Over 7 million businesses use it, which means your accountant almost certainly knows how to work with it.

What Works Well

Bank feeds pull transactions automatically. Invoicing is straightforward. Receipt capture via mobile app saves time. Reports are comprehensive. Tax time is easier because everything is organized. The integration ecosystem is massive.

The Downsides

Pricing has increased significantly over the years. The $30/month Simple Start plan lacks key features like bill pay - most businesses need Plus at $90/month. Customer support quality has declined. The interface can feel cluttered.

Who Should Use QuickBooks

Most small businesses under 50 employees, especially those working with accountants who expect QuickBooks. Service businesses, retailers, contractors - the broad feature set serves many industries.