Pricing
freemium
Best For
Cost-conscious businesses with large lists
Rating
8.0/10
Last Updated
Jan 2026
TL;DR
Brevo (formerly Sendinblue) is the budget-friendly all-in-one marketing platform. Email, SMS, chat, and CRM at prices that won't break the bank. Features are solid if not spectacular. Great value for cost-conscious teams.
What is Brevo?
Affordable Marketing Stack
Brevo positions itself as the affordable alternative to HubSpot and Mailchimp. Email marketing, marketing automation, SMS, chat, and CRM - all priced competitively, especially for larger contact lists.
The Value Proposition
Unlike Mailchimp's contact-based pricing, Brevo's free and Starter plans have unlimited contacts. You pay for emails sent, not contacts stored. For businesses with large lists but lower email volumes, this is significantly cheaper.
Full Marketing Suite
Email marketing is the core, but Brevo includes transactional emails, SMS campaigns, WhatsApp, live chat, and a basic CRM. It's not as deep as dedicated tools in each category, but the consolidation has value.
Reality Check
The interface is functional but not beautiful. Automation capabilities lag behind ActiveCampaign. The CRM is basic. But for the price? It's hard to argue with the value.
Pros and Cons
Pros
- Very affordable - unlimited contacts on free plan
- Email + SMS + chat in one platform
- Good value for larger contact lists
- Transactional email included
Cons
- Interface is functional but not polished
- Automation less sophisticated than competitors
- CRM features are basic
- Support can be slow on lower tiers
Brevo Pricing
Starter
- Unlimited contacts
- 20,000 emails/month
- No daily sending limit
- Basic reporting
Pricing last verified: January 16, 2026
Who is Brevo Best For?
- Cost-conscious businesses with large lists
- Companies needing email + SMS together
- Startups on tight budgets
- Businesses sending transactional emails
