Pricing
subscription
Best For
SEO learners who need a guided, less overwhelming tool
Rating
7.9/10
Last Updated
Feb 2026
TL;DR
Moz invented Domain Authority. That metric became an industry standard, which tells you something about their credibility. The SEO tools are solid and the interface is more approachable than Ahrefs or Semrush. The trade-off is that Moz is less feature-dense than either competitor.
What is Moz Pro?
The Company That Invented Domain Authority
Domain Authority is everywhere. You see it on SEO tools, in prospecting emails, in freelancer portfolios. Moz created this metric, and it remains one of the most widely referenced indicators of website credibility. That heritage carries weight.
What Moz Pro Actually Does
The crawl tool scans your site and identifies technical SEO issues ranked by priority. Keyword research includes search volume, difficulty, and opportunity scores. The Link Explorer tracks your backlink profile and flags toxic links. Position tracking monitors your daily rankings across keywords and locations.
The Interface Advantage
Compared to Semrush or Ahrefs, Moz Pro feels more guided. The dashboard walks you through recommendations step by step. New SEO professionals find it less overwhelming to start with. The learning resources and Moz community are genuinely helpful.
Where It Limits You
The backlink index is smaller than Ahrefs. The keyword database covers fewer queries than Semrush. No PPC tools, no social scheduling, no content writing. At $99/month for the Standard plan, it is the most affordable of the major SEO tools. But you get less for that price than you do from the competition.
Pros and Cons
Pros
- Domain Authority metric is the most recognized in the industry
- Most approachable interface among major SEO tools
- Step-by-step recommendations guide users through optimization
- Strong community and educational resources (Moz Academy)
- Most affordable entry point among the top-tier SEO tools
Cons
- Backlink index smaller than Ahrefs by a significant margin
- Keyword database less comprehensive than Semrush
- No PPC, social, or content marketing features
- Crawl limits on Standard plan restrict larger sites
- Feature set is narrower than what competitors offer at similar prices
Moz Pro Pricing
Standard
- 10 campaigns
- 100 keywords tracked
- 10K backlinks per report
- Site crawl up to 100K pages
Premium
- 25 campaigns
- 300 keywords tracked
- 50K backlinks per report
- Site crawl up to 500K pages
Advanced
- 50 campaigns
- 1000 keywords tracked
- 100K backlinks per report
- Site crawl up to 5M pages
- Custom reports
Pricing last verified: February 3, 2026
Who is Moz Pro Best For?
- SEO learners who need a guided, less overwhelming tool
- Small businesses starting their SEO journey
- Marketers who rely on Domain Authority for prospecting
- Teams that value strong educational resources alongside the tool
