HubSpot Chat vs LiveChat: Complete Comparison 2026

An in-depth comparison of features, pricing, and user experience to help you make the right choice.

HubSpot Chat

7.6(8,900 reviews)

Free live chat built into HubSpot CRM with chatbot builder, meeting scheduler, and automatic contact creation for sales and support teams.

8.2(8,900 reviews)

Dedicated live chat platform for customer support with ticketing, canned responses, and rich messaging from $20/agent/mo.

Aspect	HubSpot Chat	LiveChat
Best For	B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost	Support teams of 3-20 agents who want a focused, reliable chat tool without platform bloat
Pricing Model	Freemium	Subscription
Starting Price	Free	$20/mo
Deployment	cloud	cloud
Platforms	WEB, IOS, ANDROID	WEB, IOS, ANDROID, MAC, WINDOWS
Rating	7.6/10	8.2/10

Free chat that automatically creates and updates CRM contacts — no manual data entry between chat and CRM
Chatbot builder with drag-and-drop lead qualification and calendar meeting booking works without code
Full CRM context during chat shows company info, deal stage, previous interactions, and marketing activity
Massive ecosystem of 1,500+ integrations through the HubSpot marketplace extends chat capabilities
Setup takes under 10 minutes for existing HubSpot users with zero technical knowledge required

Not a dedicated support tool — no ticketing, no SLAs, no omnichannel messaging in the free plan
Conversation routing is basic with only round-robin or manual assignment on free and Starter plans
HubSpot branding on the widget requires a paid subscription to remove
Widget customization is limited compared to Intercom or LiveChat
High-volume support operations (100+ daily conversations) will outgrow chat features quickly

Dead simple setup — install the widget and start chatting within 15 minutes, no technical skills required
Agent dashboard is clean and fast with sneak peek typing preview that cuts response times
Staffing prediction feature helps managers schedule the right number of agents per shift
Multi-channel support pulls website, WhatsApp, Messenger, and email into one unified queue
Reliable uptime and performance — the company has 20+ years of experience doing this one thing well

AI chatbot requires separate ChatBot subscription starting at $52/month — not built in
Knowledge base is another separate product (KnowledgeBase) with its own pricing
Starter plan limits chat history to 60 days, which is frustratingly short
No built-in help desk comparable to Intercom or Zendesk — strictly a chat tool
Per-agent pricing adds up quickly for larger teams compared to flat-rate alternatives

Product	Pricing Model	Starting Price
HubSpot Chat	freemium	Free0
LiveChat	subscription	$20/mo

Choose HubSpot Chat if...

B2B SaaS companies already using HubSpot CRM that want chat-to-CRM lead capture without extra cost

Choose LiveChat if...

Support teams of 3-20 agents who want a focused, reliable chat tool without platform bloat

Explore more alternatives or read in-depth reviews to make your decision.