Pricing
freemium
Best For
B2B sales teams wanting to identify and prioritize anonymous website visitors
Rating
7.8/10
Last Updated
Feb 2026
TL;DR
Dealfront (the merger of Leadfeeder and Echobot) tells you which companies visit your website before they fill out a form. That alone changes how B2B sales teams prospect. The platform also provides company data enrichment and buying intent signals. It's not a traditional CRM - think of it as the intelligence layer that feeds your CRM with better leads.
What is Dealfront?
Website Visitors Aren't Anonymous Anymore
Dealfront formed in 2022 when Finnish company Leadfeeder merged with German data provider Echobot. The result is a B2B sales intelligence platform that does two things exceptionally well: it identifies which companies visit your website, and it gives your sales team the data they need to reach out effectively.
How Visitor Identification Works
A tracking script on your site matches IP addresses to company databases. You won't see individual names (GDPR prevents that), but you'll see "Company X visited your pricing page 4 times this week." That's a warm lead your sales team would've missed entirely. The platform shows which pages they viewed, how long they stayed, and how many visits they've made.
Beyond Website Tracking
The Echobot side brings European B2B company data - over 40 million company profiles with firmographic details, financial data, and trigger events. Need to find all manufacturing companies in Germany with 200+ employees that recently received funding? Dealfront can do that in seconds.
Where It Fits in Your Stack
Dealfront isn't replacing your CRM. It sits alongside Salesforce, HubSpot, or Pipedrive and pushes enriched leads into your existing pipeline. The native integrations are solid, and the Slack notifications for high-value website visitors are genuinely useful for fast follow-up.
Pros and Cons
Pros
- Identifies anonymous B2B website visitors before they fill out a form
- Strong European company data with 40M+ profiles from Echobot merger
- Native integrations with major CRMs including Salesforce, HubSpot, and Pipedrive
- GDPR-compliant by design with European data processing
- Free plan is genuinely useful for small teams testing visitor identification
Cons
- Not a standalone CRM - requires a separate CRM for pipeline management
- Visitor identification works at company level only, not individual contacts
- Pricing scales up significantly with higher traffic volumes
- North American company data is less comprehensive than European coverage
- Accuracy of visitor identification varies by industry and company size
Ready to try Dealfront?
Free plan available to get started
Dealfront Pricing
Free
- Identify up to 100 companies/month
- Last 7 days of data
- Basic company details
- Limited filters
Paid
- Unlimited identified companies
- Full visit history
- CRM integrations
- Custom feeds and alerts
- Slack notifications
- Advanced filters
Pricing last verified: February 21, 2026
Who is Dealfront Best For?
- B2B sales teams wanting to identify and prioritize anonymous website visitors
- European companies needing GDPR-compliant lead generation and data enrichment
- Marketing teams measuring which campaigns drive real company visits
- Sales development reps looking for warm outbound leads based on web intent
Technical Details
The Bottom Line
Dealfront scores 7.8/10. It stands out for identifies anonymous b2b website visitors before they fill out a form. Best suited for b2b sales teams wanting to identify and prioritize anonymous website visitors. Keep in mind that not a standalone crm - requires a separate crm for pipeline management. There is a free plan to get started.
Popular Comparisons
Ready to try Dealfront?
Free plan available to get started
Frequently Asked Questions
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