ServiceTitan vs Workiz: Complete Comparison 2026
An in-depth comparison of features, pricing, and user experience to help you make the right choice.
ServiceTitan
8.8(4,200 reviews)
The dominant FSM platform for HVAC, plumbing, and electrical contractors. Powerful but expensive—starting at $398/month.
Workiz
8.1(1,200 reviews)
FSM with built-in phone system and call tracking. Strong for locksmith, junk removal, and appliance repair. Plans from $65/month.
Quick Comparison
| Aspect | ServiceTitan | Workiz |
|---|---|---|
| Best For | HVAC, plumbing, and electrical contractors with 10+ technicians running $1M+ annual revenue | Locksmith businesses where phone calls are the primary new customer channel and marketing attribution matters |
| Pricing Model | Subscription | Subscription |
| Starting Price | $398/mo | $65/mo |
| Deployment | cloud | cloud |
| Platforms | WEB, IOS, ANDROID | WEB, IOS, ANDROID |
| Rating | 8.8/10 | 8.1/10 |
Pros & Cons
ServiceTitan
Pros
- Best revenue tracking and marketing attribution in the FSM market—connects ad spend to closed jobs
- Pricebook module consistently increases average ticket size by 15-30% through guided technician upselling
- Service agreement automation handles renewals, reminders, and recurring revenue without manual tracking
- Technician scorecard reporting identifies your top performers and those who need coaching
Cons
- Base pricing starts at $398/month—one of the most expensive FSM platforms for small teams under 10 technicians
- Implementation takes 3-6 months and requires real organizational commitment—rushing it delivers poor results
- Designed specifically for residential trade contractors; less suitable for commercial-only or non-trade field service
- Customer support response times have declined as the company has scaled rapidly since 2021
Workiz
Pros
- Built-in VoIP phone system with call recording and source attribution is unique in the SMB FSM market
- Marketing call tracking connects phone leads to booked jobs, optimizing ad spend across channels
- Fast dispatch workflow designed for same-day service businesses like locksmith and appliance repair
- Competitive pricing for the phone system value—no need to pay separately for a VoIP service
Cons
- Phone system advantage is irrelevant for service businesses that primarily get customers through online booking
- Revenue analytics and flat-rate pricebook are less developed than ServiceTitan or FieldEdge
- Less suitable for planned maintenance businesses with recurring schedules vs. reactive service calls
- User base and review volume is smaller than Jobber or Housecall Pro, making third-party evaluation harder
Pricing Comparison
| Product | Pricing Model | Starting Price |
|---|---|---|
| ServiceTitan | subscription | $398/mo |
| Workiz | subscription | $65/mo |
Our Verdict
Choose ServiceTitan if...
You need HVAC, plumbing, and electrical contractors with 10+ technicians running $1M+ annual revenue and prefer subscription pricing.
Choose Workiz if...
You need Locksmith businesses where phone calls are the primary new customer channel and marketing attribution matters and prefer subscription pricing.
Still Not Sure?
Explore more alternatives or read in-depth reviews to make your decision.