Pricing
freemium
Best For
Micro-businesses and solopreneurs needing their first CRM under $10/month
Rating
8.0/10
Last Updated
Feb 2026
TL;DR
Bigin strips Zoho CRM down to the essentials. It's built for small teams that need pipeline tracking and contact management without 200 features they'll never touch. At $7/user/month, it undercuts almost every CRM on the market while still offering mobile apps, email integration, and basic automation.
What is Bigin by Zoho CRM?
The CRM That Stays Out of Your Way
Bigin launched in 2020 because Zoho realized something: most small businesses don't need Zoho CRM's 500+ features. They need a place to track deals, store contacts, and follow up on time. Bigin does exactly that, and it does it without the setup headaches that plague full-featured CRMs.
Simplicity Done Right
Setup takes under 30 minutes. The pipeline view is clean and drag-and-drop. You get connected pipelines for different processes - sales, onboarding, support tickets - all in one workspace. The mobile app is surprisingly polished, with a built-in dialer and business card scanner that actually works.
The Zoho Ecosystem Bonus
Need more power later? Bigin connects to Zoho's 40+ apps and migrates to full Zoho CRM in one click. That migration path alone makes it worth considering over standalone lightweight CRMs. Why start over when you can just upgrade?
What You Give Up
No advanced reporting. No custom modules. No workflow automation beyond basic rules. If your team has more than 20 people or complex sales processes, you'll outgrow Bigin fast.
Pros and Cons
Pros
- Incredibly affordable at $7/user/month for the Express plan
- Setup takes under 30 minutes with minimal learning curve
- Clean mobile app with built-in dialer and business card scanner
- One-click migration path to full Zoho CRM when you outgrow it
- Connected pipelines let you manage sales, onboarding, and support together
Cons
- No advanced reporting or custom analytics dashboards
- Automation limited to basic rules without complex workflow branching
- No custom modules - you work with what Bigin provides
- Free plan restricted to just 1 user and 500 contacts
- Teams over 15-20 people will likely outgrow it within a year
Bigin by Zoho CRM Pricing
Express
- 50,000 contacts
- 3 pipelines
- Workflow automation
- Custom dashboards
- Mass email
Premier
- 100,000 contacts
- 5 pipelines
- Connected pipelines
- Advanced automation
- Deduplication
- Custom roles
Pricing last verified: February 21, 2026
Who is Bigin by Zoho CRM Best For?
- Micro-businesses and solopreneurs needing their first CRM under $10/month
- Small teams that find Salesforce and HubSpot overwhelming
- Zoho ecosystem users wanting a simpler CRM that still integrates
- Service businesses tracking deals through straightforward sales pipelines
