Kommo

The CRM Built for How People Actually Buy Now

Here's a reality most CRMs ignore: billions of people prefer messaging over email. In Latin America, Southeast Asia, and parts of Europe, WhatsApp isn't just a chat app - it's how business gets done. Kommo was built for this reality.

Why Messaging-First Matters

When a lead messages your business on WhatsApp at 10 PM, Kommo captures that conversation, creates a contact record, and can trigger automated responses - all without human intervention. Every message from WhatsApp, Instagram, Facebook Messenger, Telegram, and even WeChat feeds into one unified inbox tied to your sales pipeline.

The Salesbot feature is legitimately clever. You can build no-code chatbots that qualify leads, book appointments, and move deals through pipeline stages automatically. I've seen businesses handle 3x more leads without adding headcount.

What's Missing

Kommo is laser-focused on messaging, which means traditional CRM features take a backseat. Email tracking is basic. Reporting gives you pipeline metrics but not much else. Custom fields and objects are limited compared to platforms like Salesforce or Zoho. And at $15/user/month for the base plan, you're paying CRM prices for what feels like a sophisticated messaging tool.

The Ideal User

Businesses in Latin America, Middle East, or Southeast Asia where WhatsApp dominates. E-commerce brands selling through Instagram DMs. Service businesses (salons, clinics, agencies) that book through messaging. Anyone whose sales conversations start with "Hi" in a chat bubble, not a cold email.