Cheaper Shopify alternatives 2026

8 alternatives reviewed and compared

Shopify alternatives that start below what Shopify charges — same job, smaller bill.

Looking for alternatives to:

Shopify

All-in-one ecommerce platform to build an online store, sell across channels, and manage payments, shipping, and inventory.

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Top alternatives compared

Software	Rating	Starting price	Best for	Actions
WooCommerce Free open-source ecommerce plugin for WordPress that turns any site into a fully customizable online store.	8.0	Free	WordPress-native teams who want zero platform fees	Review Compare
Wix eCommerce Drag-and-drop website builder with integrated ecommerce features for small stores, services, and digital product sellers.	7.4	$17/mo	Design-led small brands building their first store	Review Compare
Magento (Adobe Commerce) Enterprise open-source ecommerce platform for large catalogs, complex B2B, and high-volume stores needing full customization.	7.6	Free	Enterprise retailers with 50,000+ SKUs and complex catalog requirements	Review Compare
Squarespace Commerce Premium website builder with integrated ecommerce, known for award-winning design templates and brand-focused shopping experiences.	7.5	$33/mo	Brand-focused small businesses where visual storytelling drives purchasing decisions	Review Compare
PrestaShop Free open-source ecommerce platform popular in Europe with built-in multi-language and multi-currency support.	7.3	Free	European merchants selling across multiple EU countries with different languages and currencies	Review Compare
Ecwid Ecommerce widget that adds a store to any existing website, blog, or social media page without rebuilding your site.	7.2	Free	Businesses with an existing website that want to add a store without rebuilding anything	Review Compare
OpenCart Free open-source PHP ecommerce platform with a large extension marketplace and straightforward admin interface.	6.8	Free	Small merchants in developing markets where lightweight hosting and low cost are priorities	Review Compare
Volusion Hosted ecommerce platform for small to mid-size stores with built-in SEO tools, payment processing, and a simple drag-and-drop editor.	6.4	$35/mo	Existing Volusion merchants whose stores work and migration cost doesn't justify switching	Review Compare

Detailed reviews

WooCommerce

8.0(8,700 reviews)

Free open-source ecommerce plugin for WordPress that turns any site into a fully customizable online store.

Best for:

WordPress users who want to add ecommerce to an existing content-heavy siteDevelopers and agencies building custom stores with specific requirementsBudget-conscious businesses comfortable managing their own hosting and updates

Why pick WooCommerce over Shopify?

WooCommerce drops the monthly subscription and per-transaction fees entirely, trading Shopify's hosted convenience for a self-hosted WordPress stack you fully own — better when payment processor choice and code-level control matter more than zero maintenance.

Starting at

Free

Compare with Shopify Full review

Wix eCommerce

7.4(6,200 reviews)

Drag-and-drop website builder with integrated ecommerce features for small stores, services, and digital product sellers.

Best for:

Creative businesses and portfolio shops where visual design matters more than catalog scaleService businesses that combine appointments, content, and a small product catalogSolo entrepreneurs launching their first online store with fewer than 100 products

Why pick Wix eCommerce over Shopify?

Wix Ecommerce pairs a true drag-and-drop site builder with the storefront, so brands that prioritise visual design over deep app ecosystems get there faster than on Shopify's theme-and-Liquid model.

Starting at

$17/mo

Compare with Shopify Full review

Magento (Adobe Commerce)

7.6(5,300 reviews)

Enterprise open-source ecommerce platform for large catalogs, complex B2B, and high-volume stores needing full customization.

Best for:

Enterprise retailers with 50,000+ SKUs and complex catalog requirementsB2B manufacturers needing customer-specific pricing, quotes, and requisition workflowsMulti-brand companies managing separate storefronts from a single backend installation

Why pick Magento (Adobe Commerce) over Shopify?

Magento (Adobe Commerce) has a genuinely usable free tier and is strong at Enterprise retailers with 50,000+ SKUs and complex catalog requirements.

Starting at

Free

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Squarespace Commerce

7.5(4,800 reviews)

Premium website builder with integrated ecommerce, known for award-winning design templates and brand-focused shopping experiences.

Best for:

Brand-focused small businesses where visual storytelling drives purchasing decisionsArtists, photographers, and designers selling limited catalogs of premium productsService businesses selling courses, memberships, or appointments alongside physical goods

Why pick Squarespace Commerce over Shopify?

Squarespace Commerce is priced competitively and is strong at Brand-focused small businesses where visual storytelling drives purchasing decisions.

Starting at

$33/mo

Compare with Shopify Full review

PrestaShop

7.3(2,800 reviews)

Free open-source ecommerce platform popular in Europe with built-in multi-language and multi-currency support.

Best for:

European merchants selling across multiple EU countries with different languages and currenciesSmall to mid-size stores wanting open-source flexibility without Magento complexitySpanish and French-speaking markets where the developer community is strongest

Why pick PrestaShop over Shopify?

PrestaShop has a genuinely usable free tier and is strong at European merchants selling across multiple EU countries with different languages and currencies.

Starting at

Free

Compare with Shopify Full review

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