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Mejores Alternativas a Plausible Analytics en 2026

7 alternativas analizadas y comparadas

¿Buscas alternativas a:

Plausible Analytics

Lightweight, open-source, privacy-friendly web analytics with a single-page dashboard, no cookies, and a tracking script under 1 KB.

¿Por qué buscar alternativas a Plausible Analytics?

Plausible Analytics le funciona bien a muchos equipos. Aun así, hay motivos habituales por los que la gente empieza a mirar otras opciones:

  • Precioqueréis una opción más económica o un modelo de precios distinto
  • Funciones que faltannecesitáis algo que Plausible Analytics no resuelve bien
  • Facilidad de usoqueréis una herramienta más sencilla de configurar y usar a diario
  • Escalase os ha quedado pequeña, o es demasiado pesada para el tamaño de vuestro equipo
  • Integracionesnecesitáis que encaje mejor con el resto de vuestras herramientas

Comparativa de las mejores alternativas

SoftwareValoraciónPrecio inicialIdeal paraAcciones
Google Analytics 4 logo

Google Analytics 4

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

7.6
GratisAny business that tracks website performance
Adobe Analytics logo

Adobe Analytics

Enterprise-grade web and customer analytics platform built for deep segmentation, attribution, and cross-channel analysis within the Adobe Experience Cloud.

8.4
Precio a consultarLarge enterprises with dedicated digital analytics teams
Hotjar logo

Hotjar

Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off.

8.5
GratisUX designers and product teams wanting visual behavior data
Matomo logo

Matomo

Open-source, privacy-focused web analytics you can self-host or run in the cloud, with 100% data ownership and no data sampling.

8.6
GratisEU businesses that need strict GDPR compliance and data ownership
Mixpanel logo

Mixpanel

Product analytics platform for tracking user behavior, engagement, and retention with event-based data.

8.4
GratisSaaS companies tracking product activation and retention
Fathom Analytics logo

Fathom Analytics

Simple, privacy-first website analytics with a single dashboard, no cookies, GDPR compliance, and unlimited sites on one subscription.

8.9
15 US$/mesAgencies and freelancers managing many client or personal websites
Heap logo

Heap

Auto-capture product analytics platform that tracks every user interaction without manual event tagging.

8.0
GratisProduct teams at SaaS companies that need analytics without heavy instrumentation

Análisis detallados

#1
Google Analytics 4 logo

Google Analytics 4

7.6(5,200 reviews)

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

Ideal para:

Any business that tracks website performanceTeams that need cross-platform web and app analyticsMarketers integrating data across Google Ads and Search Console

¿Por qué elegir Google Analytics 4 en lugar de Plausible Analytics?

Google Analytics 4 tiene un plan gratuito realmente útil y destaca en Any business that tracks website performance.

#2
Adobe Analytics logo

Adobe Analytics

8.4(11,500 reviews)

Enterprise-grade web and customer analytics platform built for deep segmentation, attribution, and cross-channel analysis within the Adobe Experience Cloud.

Ideal para:

Large enterprises with dedicated digital analytics teamsCompanies already invested in Adobe Experience CloudOrganisations needing deep segmentation and custom KPIs

¿Por qué elegir Adobe Analytics en lugar de Plausible Analytics?

Adobe Analytics tiene un precio competitivo y destaca en Large enterprises with dedicated digital analytics teams.

#3
Hotjar logo

Hotjar

8.5(2,340 reviews)

Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off.

Ideal para:

UX designers and product teams wanting visual behavior dataMarketing teams optimizing landing pages and conversion funnelsE-commerce sites diagnosing checkout abandonment problems

¿Por qué elegir Hotjar en lugar de Plausible Analytics?

Hotjar tiene un plan gratuito realmente útil y destaca en UX designers and product teams wanting visual behavior data.

#4
Matomo logo

Matomo

8.6(2,400 reviews)

Open-source, privacy-focused web analytics you can self-host or run in the cloud, with 100% data ownership and no data sampling.

Ideal para:

EU businesses that need strict GDPR compliance and data ownershipPrivacy-conscious teams that want an alternative to Google AnalyticsOrganisations comfortable self-hosting their own software

¿Por qué elegir Matomo en lugar de Plausible Analytics?

Matomo tiene un plan gratuito realmente útil y destaca en EU businesses that need strict GDPR compliance and data ownership.

#5
Mixpanel logo

Mixpanel

8.4(1,600 reviews)

Product analytics platform for tracking user behavior, engagement, and retention with event-based data.

Ideal para:

SaaS companies tracking product activation and retentionMobile app teams measuring user engagementProduct managers who need behavioral data for decisions

¿Por qué elegir Mixpanel en lugar de Plausible Analytics?

Mixpanel tiene un plan gratuito realmente útil y destaca en SaaS companies tracking product activation and retention.

¿Aún lo estáis decidiendo?

Poned vuestra lista corta una al lado de la otra y ved cómo se comparan de verdad los precios y las funciones.