Best Software with A/B Testing 2026
Test different versions of emails, pages, and campaigns to optimize results.
17+
Software Options
9
Free Options
8.0
Avg Rating
2026
Last Updated
What is A/B Testing?
Test different versions of emails, pages, and campaigns to optimize results.
Key Benefits of A/B Testing
- Improved efficiency and productivity for your team
- Better data organization and accessibility
- Streamlined workflows and reduced manual tasks
- Enhanced collaboration and communication
- Scalable solutions that grow with your business
Top Picks for A/B Testing
Google Ads
Google pay-per-click advertising platform for search, display, video, and shopping campaigns.
Wix
Drag-and-drop website builder with 900+ templates, AI site generator, and built-in hosting for businesses of any size.
Mailchimp
All-in-one email marketing platform with automation, landing pages, and audience management tools.
All Software with A/B Testing
| Software | Rating | Starting Price | Category | Actions |
|---|---|---|---|---|
Google Ads Google pay-per-click advertising platform for search, display, video, and shopping campaigns. | 8.1 | Contact Sales | Marketing Software | |
Wix Drag-and-drop website builder with 900+ templates, AI site generator, and built-in hosting for businesses of any size. | 8.2 | Free | Website Builder Software | |
Mailchimp All-in-one email marketing platform with automation, landing pages, and audience management tools. | 8.0 | Free | Marketing Software | |
 HubSpot Marketing Hub Enterprise marketing automation platform with CRM integration, content tools, and lead management. | 8.4 | Free | Marketing Software | |
 Hootsuite Social media management platform for scheduling, monitoring, and analytics across Facebook, Instagram, LinkedIn, Twitter, and YouTube. | $99/mo | Marketing Software | ||
 Klaviyo E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation. | 8.7 | Free | Marketing Software | |
 Marketo Engage Enterprise B2B marketing automation platform for lead management, account-based marketing, and revenue attribution. | Free | Marketing Software | ||
MailerLite Affordable email marketing platform with a clean interface, generous free plan, and website builder included. | 8.4 | Free | Email Marketing Software | |
Attentive SMS and email marketing platform built for e-commerce brands wanting high-converting text message campaigns. | 8.2 | Contact Sales | Marketing Software | |
 GetResponse Marketing automation platform with webinar hosting, conversion funnels, and e-commerce tools. | 8.1 | Free | Marketing Software | |
Iterable Cross-channel marketing automation for email, SMS, push, and in-app messaging with AI-powered optimization. | 8.5 | Contact Sales | Marketing Software | |
Postscript SMS marketing platform built exclusively for Shopify stores with pay-per-message and subscription plans. | 8.5 | Free | Marketing Software | |
Demandbase Account-based marketing platform that combines intent data, advertising, and sales intelligence for B2B teams. | Contact Sales | Marketing Software | ||
AWeber Email marketing platform with AI-powered design, autoresponders, and landing pages for small businesses and entrepreneurs. | Free | Email Marketing Software | ||
 Kartra All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels. | $119/mo | CRM Software | ||
Campaign Monitor Email marketing platform known for elegant templates, brand control, and agency-friendly features for design-conscious teams. | $11/mo | Email Marketing Software | ||
Moosend Budget-friendly email marketing platform with advanced automation, real-time analytics, and e-commerce AI features. | $9/mo | Email Marketing Software |
Need Help Choosing?
Compare multiple software options side-by-side or browse by other features to find the perfect match.