Free Semrush alternatives 2026
20 alternatives reviewed and compared
These Semrush alternatives all have a genuinely free plan or are fully open source — no trial countdown, no card required.
Looking for alternatives to:
Semrush
All-in-one SEO and digital marketing platform with 25.6 billion keywords and competitive intelligence.
Top alternatives compared
| Software | Rating | Starting price | Best for | Actions |
|---|---|---|---|---|
 Canva Design platform used by 170M+ people for graphics, presentations, videos, and social media content creation. | Free | Marketing teams creating social media graphics and presentations daily | ||
 Google Analytics 4 Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement. | Free | Any business that tracks website performance | ||
 Mailchimp All-in-one email marketing platform with automation, landing pages, and audience management tools. | 8.0 | Free | Small businesses starting with email marketing | |
 HubSpot CRM Free CRM software with powerful features for sales, marketing, and customer service teams. | 8.5 | Free | Small businesses starting with CRM | |
 HubSpot Marketing Hub Enterprise marketing automation platform with CRM integration, content tools, and lead management. | 8.4 | Free | Mid-market to enterprise marketing teams | |
 Omnisend Ecommerce email and SMS marketing automation platform built specifically for online stores with pre-built workflows. | Free | Small to mid-size Shopify and WooCommerce stores needing automation setup in hours not weeks | ||
 Klaviyo E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation. | 8.7 | Free | E-commerce brands on Shopify/WooCommerce | |
 Trustpilot Global review management platform that collects, manages, and showcases customer reviews across channels. | Free | E-commerce businesses spending $10K+/mo on Google Ads wanting seller ratings | ||
 Hotjar Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off. | 8.5 | Free | UX designers and product teams wanting visual behavior data | |
 Amplitude Product analytics and experimentation platform for data-driven teams building digital products. | 8.3 | Free | SaaS product teams tracking user behavior across web and mobile |
Detailed reviews
Canva
Design platform used by 170M+ people for graphics, presentations, videos, and social media content creation.
Best for:
Why pick Canva over Semrush?
Canva has a genuinely usable free tier and is strong at Marketing teams creating social media graphics and presentations daily.
Google Analytics 4
Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.
Best for:
Why pick Google Analytics 4 over Semrush?
Google Analytics 4 has a genuinely usable free tier and is strong at Any business that tracks website performance.
Mailchimp
All-in-one email marketing platform with automation, landing pages, and audience management tools.
Best for:
Why pick Mailchimp over Semrush?
Mailchimp has a genuinely usable free tier and is strong at Small businesses starting with email marketing.
HubSpot CRM
Free CRM software with powerful features for sales, marketing, and customer service teams.
Best for:
Why pick HubSpot CRM over Semrush?
HubSpot CRM has a genuinely usable free tier and is strong at Small businesses starting with CRM.
HubSpot Marketing Hub
Enterprise marketing automation platform with CRM integration, content tools, and lead management.
Best for:
Why pick HubSpot Marketing Hub over Semrush?
HubSpot Marketing Hub has a genuinely usable free tier and is strong at Mid-market to enterprise marketing teams.
Still deciding?
Put your shortlist side by side and see how the numbers and features really stack up.