Best Mailchimp Alternatives 2026
20 alternatives reviewed and compared
Looking for alternatives to:
Mailchimp
All-in-one email marketing platform with automation, landing pages, and audience management tools.
Why look for Mailchimp alternatives?
Mailchimp works well for a lot of teams. Still, there are a few common reasons people start shopping around:
- Pricing — you want a more affordable option or a different pricing model
- Feature gaps — you need something Mailchimp doesn't do well
- Ease of use — you want a tool that's simpler to set up and run day to day
- Scale — you've outgrown it, or it's too heavy for your team size
- Integrations — you need it to fit the rest of your stack better
Top alternatives compared
| Software | Rating | Starting price | Best for | Actions |
|---|---|---|---|---|
 Brevo Affordable all-in-one marketing platform with email, SMS, chat, and CRM for growing businesses. | 8.0 | Free | Teams with large lists who also need transactional and SMS | |
 ActiveCampaign Email marketing and CRM platform with powerful automation for small to mid-sized businesses. | 8.5 | $29/mo | Businesses that live and die by automation | |
 Canva Design platform used by 170M+ people for graphics, presentations, videos, and social media content creation. | Free | Marketing teams creating social media graphics and presentations daily | ||
 Google Ads Google pay-per-click advertising platform for search, display, video, and shopping campaigns. | 8.1 | Contact sales | Businesses with products or services people actively search for | |
 Google Analytics 4 Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement. | Free | Any business that tracks website performance | ||
 HubSpot CRM Free CRM software with powerful features for sales, marketing, and customer service teams. | 8.5 | Free | Small businesses starting with CRM | |
 Semrush All-in-one SEO and digital marketing platform with 25.6 billion keywords and competitive intelligence. | 8.9 | $129.95/mo | SEO managers tracking rankings and technical health | |
 HubSpot Marketing Hub Enterprise marketing automation platform with CRM integration, content tools, and lead management. | 8.4 | Free | Mid-market to enterprise marketing teams | |
 Ahrefs SEO and backlink analysis tool with the largest link index on the web, covering 35 trillion links. | $129/mo | SEO professionals focused on link building and analysis | ||
 Hootsuite Social media management platform for scheduling, monitoring, and analytics across Facebook, Instagram, LinkedIn, Twitter, and YouTube. | $99/mo | Marketing teams managing 5-10+ social accounts |
Detailed reviews
Brevo
Affordable all-in-one marketing platform with email, SMS, chat, and CRM for growing businesses.
Best for:
Why pick Brevo over Mailchimp?
Brevo bundles transactional email, SMS and WhatsApp into the base plan and bills by sends rather than contacts — much cheaper than Mailchimp once your list grows past 10,000 subscribers.
ActiveCampaign
Email marketing and CRM platform with powerful automation for small to mid-sized businesses.
Best for:
Why pick ActiveCampaign over Mailchimp?
ActiveCampaign's automation builder runs circles around Mailchimp's Customer Journeys — branching, conditional waits and a built-in sales CRM — for teams whose revenue depends on multi-step nurturing.
Canva
Design platform used by 170M+ people for graphics, presentations, videos, and social media content creation.
Best for:
Why pick Canva over Mailchimp?
Canva has a genuinely usable free tier and is strong at Marketing teams creating social media graphics and presentations daily.
Google Ads
Google pay-per-click advertising platform for search, display, video, and shopping campaigns.
Best for:
Why pick Google Ads over Mailchimp?
Google Ads is priced competitively and is strong at Businesses with products or services people actively search for.
Google Analytics 4
Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.
Best for:
Why pick Google Analytics 4 over Mailchimp?
Google Analytics 4 has a genuinely usable free tier and is strong at Any business that tracks website performance.
Still deciding?
Put your shortlist side by side and see how the numbers and features really stack up.