Alternativas a Fathom Analytics más baratas en 2026
6 alternativas analizadas y comparadas
Alternativas a Fathom Analytics que arrancan por debajo de lo que cuesta Fathom Analytics: el mismo trabajo, menos factura.
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Fathom Analytics
Simple, privacy-first website analytics with a single dashboard, no cookies, GDPR compliance, and unlimited sites on one subscription.
Comparativa de las mejores alternativas
| Software | Valoración | Precio inicial | Ideal para | Acciones |
|---|---|---|---|---|
 Google Analytics 4 Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement. | Gratis | Any business that tracks website performance | ||
 Hotjar Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off. | 8.5 | Gratis | UX designers and product teams wanting visual behavior data | |
Matomo Open-source, privacy-focused web analytics you can self-host or run in the cloud, with 100% data ownership and no data sampling. | 8.6 | Gratis | EU businesses that need strict GDPR compliance and data ownership | |
Plausible Analytics Lightweight, open-source, privacy-friendly web analytics with a single-page dashboard, no cookies, and a tracking script under 1 KB. | Gratis | Bloggers, content sites, and small businesses wanting simple traffic numbers | ||
 Mixpanel Product analytics platform for tracking user behavior, engagement, and retention with event-based data. | 8.4 | Gratis | SaaS companies tracking product activation and retention | |
 Heap Auto-capture product analytics platform that tracks every user interaction without manual event tagging. | 8.0 | Gratis | Product teams at SaaS companies that need analytics without heavy instrumentation |
Análisis detallados
Google Analytics 4
Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.
Ideal para:
¿Por qué elegir Google Analytics 4 en lugar de Fathom Analytics?
Google Analytics 4 tiene un plan gratuito realmente útil y destaca en Any business that tracks website performance.
Hotjar
Website heatmaps and behavior analytics tool that shows you exactly where visitors click, scroll, and drop off.
Ideal para:
¿Por qué elegir Hotjar en lugar de Fathom Analytics?
Hotjar tiene un plan gratuito realmente útil y destaca en UX designers and product teams wanting visual behavior data.
Matomo
Open-source, privacy-focused web analytics you can self-host or run in the cloud, with 100% data ownership and no data sampling.
Ideal para:
¿Por qué elegir Matomo en lugar de Fathom Analytics?
Matomo tiene un plan gratuito realmente útil y destaca en EU businesses that need strict GDPR compliance and data ownership.
Plausible Analytics
Lightweight, open-source, privacy-friendly web analytics with a single-page dashboard, no cookies, and a tracking script under 1 KB.
Ideal para:
¿Por qué elegir Plausible Analytics en lugar de Fathom Analytics?
Plausible Analytics tiene un precio competitivo y destaca en Bloggers, content sites, and small businesses wanting simple traffic numbers.
Mixpanel
Product analytics platform for tracking user behavior, engagement, and retention with event-based data.
Ideal para:
¿Por qué elegir Mixpanel en lugar de Fathom Analytics?
Mixpanel tiene un plan gratuito realmente útil y destaca en SaaS companies tracking product activation and retention.
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