Best Software with Marketing Automation 2026
Automate marketing workflows, lead nurturing, and campaign sequences.
30+
Software Options
13
Free Options
8.1
Avg Rating
2026
Last Updated
What is Marketing Automation?
Automate marketing workflows, lead nurturing, and campaign sequences.
Key Benefits of Marketing Automation
- Improved efficiency and productivity for your team
- Better data organization and accessibility
- Streamlined workflows and reduced manual tasks
- Enhanced collaboration and communication
- Scalable solutions that grow with your business
Top Picks for Marketing Automation

Google Ads
Google pay-per-click advertising platform for search, display, video, and shopping campaigns.

Google Analytics 4
Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

Mailchimp
All-in-one email marketing platform with automation, landing pages, and audience management tools.
All Software with Marketing Automation
| Software | Rating | Starting Price | Category | Actions |
|---|---|---|---|---|
![]() Google Ads Google pay-per-click advertising platform for search, display, video, and shopping campaigns. | 8.1 | Contact Sales | Marketing Software | |
![]() Google Analytics 4 Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement. | Free | Marketing Software | ||
![]() Mailchimp All-in-one email marketing platform with automation, landing pages, and audience management tools. | 8.0 | Free | Marketing Software | |
Fresha Free salon and spa booking platform with built-in payments, marketing, and a massive consumer marketplace for client discovery. | 8.4 | Free | Salon & Spa Management Software | |
![]() Semrush All-in-one SEO and digital marketing platform with 25.6 billion keywords and competitive intelligence. | 8.9 | $129.95/mo | Marketing Software | |
![]() HubSpot Marketing Hub Enterprise marketing automation platform with CRM integration, content tools, and lead management. | 8.4 | Free | Marketing Software | |
Mindbody The largest fitness and wellness business platform for scheduling, payments, marketing, and the Mindbody consumer marketplace. | $139/mo | Fitness & Gym Management Software | ||
Vagaro All-in-one salon, spa, and fitness booking platform with POS, payroll, marketing, and client management starting at $30/month. | $30/mo | Salon & Spa Management Software | ||
![]() Omnisend Ecommerce email and SMS marketing automation platform built specifically for online stores with pre-built workflows. | Free | Marketing Software | ||
![]() Klaviyo E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation. | 8.7 | Free | Marketing Software | |
Tithe.ly Church giving platform with free ChMS, online donations, church app, website builder, and streaming tools for modern churches. | 8.0 | Free | Church Management Software | |
![]() Sprout Social Enterprise social media management with advanced analytics, social listening, and team collaboration tools. | 8.7 | $249/mo | Marketing Software | |
![]() ActiveCampaign Email marketing and CRM platform with powerful automation for small to mid-sized businesses. | 8.5 | $29/mo | Marketing Software | |
![]() ConvertKit Email marketing platform designed for creators, bloggers, and online course businesses. | 8.6 | Free | Marketing Software | |
![]() Oracle NetSuite CRM Cloud CRM built into NetSuite ERP with unified financials, sales automation, and real-time customer lifecycle visibility. | Contact Sales | CRM Software | ||
![]() Marketo Engage Enterprise B2B marketing automation platform for lead management, account-based marketing, and revenue attribution. | Free | Marketing Software | ||
![]() Brevo Affordable all-in-one marketing platform with email, SMS, chat, and CRM for growing businesses. | 8.0 | Free | Marketing Software | |
![]() Constant Contact Email marketing platform with event management and social media tools for small businesses. | $12/mo | Marketing Software | ||
Pushpay Premium church giving and engagement platform with app builder, donor management, and integration with Church Community Builder. | $199/mo | Church Management Software | ||
MailerLite Affordable email marketing platform with a clean interface, generous free plan, and website builder included. | 8.4 | Free | Email Marketing Software | |
Attentive SMS and email marketing platform built for e-commerce brands wanting high-converting text message campaigns. | 8.2 | Contact Sales | Marketing Software | |
![]() Follow Up Boss Real estate CRM built for agents and teams to capture, track, and convert leads across multiple sources. | 8.2 | $58/mo | CRM Software | |
![]() GetResponse Marketing automation platform with webinar hosting, conversion funnels, and e-commerce tools. | 8.1 | Free | Marketing Software | |
Glofox Modern gym and studio management platform with branded member app, automated billing, and strong analytics for growing studios. | 8.0 | $110/mo | Fitness & Gym Management Software | |
BoomTown Real estate lead generation and CRM platform combining IDX websites, PPC advertising, and AI-powered lead nurturing. | $1000/mo | Real Estate CRM & Management Software | ||
Phorest Salon software focused on client retention with built-in marketing, reputation management, and loyalty programs from $99/month. | 8.0 | $99/mo | Salon & Spa Management Software | |
Iterable Cross-channel marketing automation for email, SMS, push, and in-app messaging with AI-powered optimization. | 8.5 | Contact Sales | Marketing Software | |
![]() SAP Customer Experience (SAP CX) Enterprise CRM suite from SAP combining Sales Cloud, Service Cloud, and Commerce Cloud with deep ERP integration. | Contact Sales | CRM Software | ||
![]() Pardot Salesforce B2B marketing automation for lead generation, nurturing, and sales alignment. | $1250/mo | Marketing Software | ||
Postscript SMS marketing platform built exclusively for Shopify stores with pay-per-message and subscription plans. | 8.5 | Free | Marketing Software |
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