Softabase
Automation

Best Software with Marketing Automation 2026

Automate marketing workflows, lead nurturing, and campaign sequences.

30+

Software Options

13

Free Options

8.1

Avg Rating

2026

Last Updated

What is Marketing Automation?

Automate marketing workflows, lead nurturing, and campaign sequences.

Key Benefits of Marketing Automation

  • Improved efficiency and productivity for your team
  • Better data organization and accessibility
  • Streamlined workflows and reduced manual tasks
  • Enhanced collaboration and communication
  • Scalable solutions that grow with your business

Top Picks for Marketing Automation

Top Pick
Google Ads logo

Google Ads

8.1(6,800 reviews)

Google pay-per-click advertising platform for search, display, video, and shopping campaigns.

Contact SalesView Details
Google Analytics 4 logo

Google Analytics 4

7.6(5,200 reviews)

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

Mailchimp logo

Mailchimp

8.0(8,500 reviews)

All-in-one email marketing platform with automation, landing pages, and audience management tools.

All Software with Marketing Automation

SoftwareRatingStarting PriceCategoryActions
Google Ads logo

Google Ads

Google pay-per-click advertising platform for search, display, video, and shopping campaigns.

8.1
Contact SalesMarketing Software
Google Analytics 4 logo

Google Analytics 4

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

7.6
FreeMarketing Software
Mailchimp logo

Mailchimp

All-in-one email marketing platform with automation, landing pages, and audience management tools.

8.0
FreeMarketing Software
Fresha logo

Fresha

Free salon and spa booking platform with built-in payments, marketing, and a massive consumer marketplace for client discovery.

8.4
FreeSalon & Spa Management Software
Semrush logo

Semrush

All-in-one SEO and digital marketing platform with 25.6 billion keywords and competitive intelligence.

8.9
$129.95/moMarketing Software
HubSpot Marketing Hub logo

HubSpot Marketing Hub

Enterprise marketing automation platform with CRM integration, content tools, and lead management.

8.4
FreeMarketing Software
Mindbody logo

Mindbody

The largest fitness and wellness business platform for scheduling, payments, marketing, and the Mindbody consumer marketplace.

7.2
$139/moFitness & Gym Management Software
Vagaro logo

Vagaro

All-in-one salon, spa, and fitness booking platform with POS, payroll, marketing, and client management starting at $30/month.

7.8
$30/moSalon & Spa Management Software
Omnisend logo

Omnisend

Ecommerce email and SMS marketing automation platform built specifically for online stores with pre-built workflows.

9.2
FreeMarketing Software
Klaviyo logo

Klaviyo

E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation.

8.7
FreeMarketing Software
Tithe.ly logo

Tithe.ly

Church giving platform with free ChMS, online donations, church app, website builder, and streaming tools for modern churches.

8.0
FreeChurch Management Software
Sprout Social logo

Sprout Social

Enterprise social media management with advanced analytics, social listening, and team collaboration tools.

8.7
$249/moMarketing Software
ActiveCampaign logo

ActiveCampaign

Email marketing and CRM platform with powerful automation for small to mid-sized businesses.

8.5
$29/moMarketing Software
ConvertKit logo

ConvertKit

Email marketing platform designed for creators, bloggers, and online course businesses.

8.6
FreeMarketing Software
Oracle NetSuite CRM logo

Oracle NetSuite CRM

Cloud CRM built into NetSuite ERP with unified financials, sales automation, and real-time customer lifecycle visibility.

7.4
Contact SalesCRM Software
Marketo Engage logo

Marketo Engage

Enterprise B2B marketing automation platform for lead management, account-based marketing, and revenue attribution.

7.8
FreeMarketing Software
Brevo logo

Brevo

Affordable all-in-one marketing platform with email, SMS, chat, and CRM for growing businesses.

8.0
FreeMarketing Software
Constant Contact logo

Constant Contact

Email marketing platform with event management and social media tools for small businesses.

7.8
$12/moMarketing Software
Pushpay logo

Pushpay

Premium church giving and engagement platform with app builder, donor management, and integration with Church Community Builder.

7.6
$199/moChurch Management Software
MailerLite logo

MailerLite

Affordable email marketing platform with a clean interface, generous free plan, and website builder included.

8.4
FreeEmail Marketing Software
Attentive logo

Attentive

SMS and email marketing platform built for e-commerce brands wanting high-converting text message campaigns.

8.2
Contact SalesMarketing Software
Follow Up Boss logo

Follow Up Boss

Real estate CRM built for agents and teams to capture, track, and convert leads across multiple sources.

8.2
$58/moCRM Software
GetResponse logo

GetResponse

Marketing automation platform with webinar hosting, conversion funnels, and e-commerce tools.

8.1
FreeMarketing Software
Glofox logo

Glofox

Modern gym and studio management platform with branded member app, automated billing, and strong analytics for growing studios.

8.0
$110/moFitness & Gym Management Software
BoomTown logo

BoomTown

Real estate lead generation and CRM platform combining IDX websites, PPC advertising, and AI-powered lead nurturing.

7.8
$1000/moReal Estate CRM & Management Software
Phorest logo

Phorest

Salon software focused on client retention with built-in marketing, reputation management, and loyalty programs from $99/month.

8.0
$99/moSalon & Spa Management Software
Iterable logo

Iterable

Cross-channel marketing automation for email, SMS, push, and in-app messaging with AI-powered optimization.

8.5
Contact SalesMarketing Software
SAP Customer Experience (SAP CX) logo

SAP Customer Experience (SAP CX)

Enterprise CRM suite from SAP combining Sales Cloud, Service Cloud, and Commerce Cloud with deep ERP integration.

7.0
Contact SalesCRM Software
Pardot logo

Pardot

Salesforce B2B marketing automation for lead generation, nurturing, and sales alignment.

7.6
$1250/moMarketing Software
Postscript logo

Postscript

SMS marketing platform built exclusively for Shopify stores with pay-per-message and subscription plans.

8.5
FreeMarketing Software

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