Compare Email Marketing Software Software

GetResponse offers more features per dollar — email, webinars, landing pages, and funnels starting at $15.58/month. Mailchimp is simpler with a free tier for 500 contacts but gets expensive fast above 2,500 contacts. Pick GetResponse if you need an all-in-one marketing platform. Pick Mailchimp if you want the easiest email-only experience.

Klaviyo

Klaviyo is built for ecommerce with deep Shopify integration, predictive analytics, and SMS bundled in. ActiveCampaign is the automation king for service businesses, SaaS, and anyone needing CRM with email. Klaviyo starts free for 250 contacts; ActiveCampaign starts at $29/month. Pick Klaviyo if you sell products online. Pick ActiveCampaign if you sell services or need a CRM pipeline.

Brevo

Brevo (formerly Sendinblue) charges by emails sent, not contacts stored, with a free plan offering 300 emails/day and paid plans from $25/month. Mailchimp charges by contact count with a free plan for 500 contacts starting at $13/month paid. Pick Brevo if you have a large list but send infrequently. Pick Mailchimp if you need the easiest interface and a broader marketing toolkit.

Klaviyo

Mailchimp offers broader marketing tools with a free plan for 500 contacts starting at $13/month paid. Klaviyo specializes in ecommerce email and SMS with deep Shopify integration, free for 250 contacts and $20/month after. Choose Mailchimp for general email marketing and simplicity. Choose Klaviyo if you run an ecommerce store and want revenue-driven automations that pay for themselves.

Keap

HubSpot CRM

Keap is purpose-built for solopreneurs and small businesses that need CRM plus marketing automation plus payments in one tool. HubSpot is the better CRM platform overall but costs more when you add marketing features. Keap starts at $249/mo for 1,500 contacts; HubSpot CRM is free but paid hubs add up fast.

ConvertKit

ActiveCampaign is the automation powerhouse for businesses selling products or services. ConvertKit is the creator-focused platform built for writers, coaches, and course sellers. Both excel at different jobs—pick based on whether you sell products or sell yourself.

Constant Contact

Constant Contact excels at event marketing and phone support. Mailchimp wins on design flexibility, automation, and free plan access. Constant Contact suits non-profits and event-driven businesses. Mailchimp fits creative brands and ecommerce.

HubSpot CRM

HubSpot CRM is a full marketing and sales platform with email built in. Mailchimp is an email-first tool that bolted on extras. Choose HubSpot if you need CRM plus email. Stick with Mailchimp if email campaigns are your only priority.

Mailchimp wins on ease of use and free tier generosity. ActiveCampaign dominates automation depth and deliverability. Pick Mailchimp if you're starting out; choose ActiveCampaign once your email strategy gets serious.

HubSpot CRM

ActiveCampaign is the email marketing powerhouse with a CRM bolted on. HubSpot is the CRM platform with marketing built in. The approach you need determines the winner.