Softabase
Automation

Best Software with Marketing Automation 2026

Automate marketing workflows, lead nurturing, and campaign sequences.

30+

Software Options

10

Free Options

7.9

Avg Rating

2026

Last Updated

What is Marketing Automation?

Automate marketing workflows, lead nurturing, and campaign sequences.

Key Benefits of Marketing Automation

  • Improved efficiency and productivity for your team
  • Better data organization and accessibility
  • Streamlined workflows and reduced manual tasks
  • Enhanced collaboration and communication
  • Scalable solutions that grow with your business

Top Picks for Marketing Automation

Top Pick
Google Ads logo

Google Ads

8.1(6,800 reviews)

Google pay-per-click advertising platform for search, display, video, and shopping campaigns.

Contact SalesView Details
Google Analytics 4 logo

Google Analytics 4

7.6(5,200 reviews)

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

Mailchimp logo

Mailchimp

8.0(8,500 reviews)

All-in-one email marketing platform with automation, landing pages, and audience management tools.

All Software with Marketing Automation

SoftwareRatingStarting PriceCategoryActions
Google Ads logo

Google Ads

Google pay-per-click advertising platform for search, display, video, and shopping campaigns.

8.1
Contact SalesMarketing Software
Google Analytics 4 logo

Google Analytics 4

Google web and app analytics platform with cross-platform tracking, AI insights, and event-based measurement.

7.6
FreeMarketing Software
Mailchimp logo

Mailchimp

All-in-one email marketing platform with automation, landing pages, and audience management tools.

8.0
FreeMarketing Software
Semrush logo

Semrush

All-in-one SEO and digital marketing platform with 25.6 billion keywords and competitive intelligence.

8.9
$129.95/moMarketing Software
HubSpot Marketing Hub logo

HubSpot Marketing Hub

Enterprise marketing automation platform with CRM integration, content tools, and lead management.

8.4
FreeMarketing Software
Omnisend logo

Omnisend

Ecommerce email and SMS marketing automation platform built specifically for online stores with pre-built workflows.

9.2
FreeMarketing Software
Klaviyo logo

Klaviyo

E-commerce email and SMS marketing platform with deep Shopify integration and advanced segmentation.

8.7
FreeMarketing Software
Sprout Social logo

Sprout Social

Enterprise social media management with advanced analytics, social listening, and team collaboration tools.

8.7
$249/moMarketing Software
ActiveCampaign logo

ActiveCampaign

Email marketing and CRM platform with powerful automation for small to mid-sized businesses.

8.5
$29/moMarketing Software
ConvertKit logo

ConvertKit

Email marketing platform designed for creators, bloggers, and online course businesses.

8.6
FreeMarketing Software
Oracle NetSuite CRM logo

Oracle NetSuite CRM

Cloud CRM built into NetSuite ERP with unified financials, sales automation, and real-time customer lifecycle visibility.

7.4
Contact SalesCRM Software
Marketo Engage logo

Marketo Engage

Enterprise B2B marketing automation platform for lead management, account-based marketing, and revenue attribution.

7.8
FreeMarketing Software
Brevo logo

Brevo

Affordable all-in-one marketing platform with email, SMS, chat, and CRM for growing businesses.

8.0
FreeMarketing Software
Constant Contact logo

Constant Contact

Email marketing platform with event management and social media tools for small businesses.

7.8
$12/moMarketing Software
Follow Up Boss logo

Follow Up Boss

Real estate CRM built for agents and teams to capture, track, and convert leads across multiple sources.

8.2
$58/moCRM Software
GetResponse logo

GetResponse

Marketing automation platform with webinar hosting, conversion funnels, and e-commerce tools.

8.1
FreeMarketing Software
SAP Customer Experience (SAP CX) logo

SAP Customer Experience (SAP CX)

Enterprise CRM suite from SAP combining Sales Cloud, Service Cloud, and Commerce Cloud with deep ERP integration.

7.0
Contact SalesCRM Software
Pardot logo

Pardot

Salesforce B2B marketing automation for lead generation, nurturing, and sales alignment.

7.6
$1250/moMarketing Software
Keap logo

Keap

All-in-one CRM with marketing automation, e-commerce, and appointment scheduling for small businesses.

7.8
$159/moCRM Software
Impact.com logo

Impact.com

Partnership automation platform for managing affiliate, influencer, and strategic partner programs at scale.

8.3
Contact SalesMarketing Software
Drip logo

Drip

E-commerce email marketing and automation platform with revenue attribution and advanced segmentation.

8.1
$39/moMarketing Software
kvCORE logo

kvCORE

Enterprise real estate CRM platform with IDX websites, lead generation, and AI-powered smart campaigns for teams and brokerages.

7.2
Contact SalesCRM Software
CiviCRM logo

CiviCRM

Open-source CRM built specifically for nonprofits, with donor management, event tracking, and deep CMS integration.

6.8
FreeCRM Software
Top Producer logo

Top Producer

Veteran real estate CRM since 1982 with automated follow-up campaigns, MLS integration, and farming tools for agents.

6.8
$129/moCRM Software
Lawmatics logo

Lawmatics

Legal CRM focused on client intake automation, marketing campaigns, and lead conversion for law firms.

8.0
$199/moCRM Software
Kartra logo

Kartra

All-in-one marketing and CRM platform for online businesses, courses, and memberships with built-in funnels.

7.6
$119/moCRM Software
Propertybase logo

Propertybase

Salesforce-powered real estate CRM with MLS integration, IDX websites, and transaction management for brokerages.

7.0
Contact SalesCRM Software
Act! CRM logo

Act! CRM

Legacy CRM with 35+ years of history offering desktop and cloud options for small business contact management.

7.0
$30/moCRM Software
Workbooks CRM logo

Workbooks CRM

Mid-market CRM with built-in marketing automation, order management, and customer service for growing businesses.

7.4
$39/moCRM Software
GreenRope logo

GreenRope

All-in-one CRM combining sales, marketing, operations, and project management with flat-rate pricing.

7.5
$99/moCRM Software

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